Medical branding for a specialist Brisbane practice treating rheumatism and arthritis.

Project Scope

  • - Logo Refinement
  • - Letterpress Appointment Cards
  • - Corporate Stationery Design
  • - Promotional Products

Brisbane Rheumatology is the practice of Dr Philip Robinson, a specialist in treatment of arthritis and connective tissue disease.

Coming to us with a logo in need of a refresh, we updated the Brisbane Rheumatology brand identity, designing business stationery and custom letterpress appointment cards for his practice.

A clever product making day-to-day life easier for those suffering arthritis.

The JarKey opener is designed for people with weak grip or arthritic hands — a useful product for Brisbane Rheumatology’s patients.  A vibrant colour will stand out in any kitchen drawer; the practice logo pad printed to the handle in white ink.

Simplifying the icon and increasing white space around elements to achieve a more friendly and modern aesthetic.

The icon symbolises the IgM antibody, made by the bodies immune system to fight infection and prevalent in the onset of RA, an auto-immune disorder.

A simple typography change to the business name gives the service 'Rheumatology' more prominence. The brand offer is now clearly understood.