A patient-centred focus to medical branding for a fertility & obstetric practice

Project Scope

  • - Brand Identity
  • - Marketing & Digital Strategy
  • - Website Design & Development
  • - Social Media Management
  • - Appointment Cards & Stationery
  • - Photography & Art Direction

A trusted partnership —

Brand management & marketing support for private practice

Dr Melissa Luckensmeyer is one of Brisbane’s most respected Obstetricians and Fertility Specialists. We were tasked with rebranding and improving the online presence of her established private practice in Spring Hill.

This led to a long-term client relationship built on trust and the delivery of ongoing marketing support and social media management.


The icon —

The best possible care for you and your little miracle

A stylised representation of the process of embryonic cells splitting — from embryo to zygote and finally blastocyst, in the very early stages of pregnancy. The creation of a tiny individual — a miracle.

We've helped Melissa and her team understand what their patients expect — whether they walk into a waiting room, or interact online.

Digital Strategy —

A new online presence with a fresh, caring approach to women’s health

Continuity is as important in Melissa’s approach to patient care, as it is to our approach in building brand presence.

The patient experience is always considered at each interaction with Dr Luckensmeyer’s brand — whether in print or online.

At each business touchpoint we maintain a consistent message to deliver the greatest impact.


Social Media

  • - Monthly Management
  • - Content Creation & Writing
  • - Video Marketing
  • - Patient & Community Engagement
  • - Partnerships & Referral Building

Building patient trust —


Melissa knows that falling pregnant isn’t always easy. She prefers to explore all options available to help a couple conceive naturally, before recommending any advanced treatments.

Resources and Fertility FAQs available on the website help the patient feel informed and ready for their first consultation with Melissa.

On social media, #FertilityFactFriday segments share common misconceptions about about infertility. Engaging content captures attention with copywriting that conveys her authority as a respected figure in fertility treatment and care.

Ultimately, Melissa wants patients to feel confident and in control of their fertility journey and ensures they feel comfortable to talk through their specific plans or concerns.

As Practice Manager, I liaised with Neisha and her team on all aspects of the project, and I couldn't be happier with the level of friendliness, expertise and professionalism on offer. Not only do they listen carefully to our needs and wants, but they have the ability to transform those needs and wants into a creative vision that delivered a brand and website far beyond our expectations.
David Luckensmeyer
Dr Melissa Luckensmeyer medical branding photography