A beautiful brand and stationery suite for Brisbane couturier bridal designers, MXM Couture.

Project Scope

  • - Logo Design
  • - Brand Development
  • - Copywriting
  • - Website Design
  • - Brochure Design
  • - Letterpress Business Cards
  • - Letterpress Swing Tags

The brief —

Understanding what you love to capture the essence of a brand

Award-winning fashion designers, Margaret and Michelle Williams, understand how the perfect dress defines the important moments in a woman’s life.

Together they are able to translate emotion and individuality into the perfect wedding or evening dress for their clientele — their hands touching every detail from design to hand-dyed fabrics, sewing and the finer details that emphasise the most striking features of a client’s silhouette.

Working with this dynamic duo, our brief was to create a new visual identity for their established brand which conveyed the bespoke craftsmanship, creativity and enduring quality behind their designs.

Revealing behind the scenes of a Haute-Couture process

Stunning website design and custom development for a simple, single landing page scrolling website. Using video and photography to showcase the design, construction and fitting process that embodies the brand experience behind each MXM gown.


Photography — Marcus Bell, Studio Impressions

Video — The Smile Factory


Print Specs

  • Finishes - 2 colour Letterpress
  • Paper - 450gsm Wild Cotton

Bespoke business cards — letterpress craftsmanship & beauty imbued in the MXM Couture brand

The MXM Couture business cards and letterpressed swing tags for the fashion brands headwear collection. Printed with love in our Brisbane letterpress studio on our vintage Heidelberg platen.