Helping a global brand lead digital transformation in mining technology.
The Brief —
Digital transformation
In response to the technological shift in mining towards a more autonomous digital ecosystem, MST Global required a makeover that represented both where they had come from and their future.
Our studio was tasked with creating a new brand element to enhance MST’s image — the MST Datastream was born.
Communicating the transformation in the way data and mapping have transformed their business, this element provided the foundation for an overhaul of the corporate marketing and sales assets to align with the company’s vision for the future.
Project Scope
- - Logo Development
- - Brochure Design
- - Product Datasheets
- - App Icons
- - Social Media Tiles & Banners
- - Business Cards
- - Corporate Stationery
- - Tradeshow Stand Design
- - Infographic Design
- - Email Signature Template
- - Corporate Powerpoint
- - UX Design Guidance
MST’s internal comms team can manage their brand application across digital channels, presentations, product data sheets or software user manuals, getting updates out to their clients swiftly and consistently without compromising on creativity.