Helping a global brand lead digital transformation in mining technology.

The Client

MST Global have a 30 year history of innovation in mining technology and communications.

MST Global empower their clients in mining, tunnelling and remote construction industries to unearth safety and productivity improvements through successful implementation of operational processes and communications solutions. With their products, clients can improve efficiency and profitability.

The Brief —

Digital transformation

In response to the technological shift in mining towards a more autonomous digital ecosystem, MST Global required a makeover that represented both where they had come from and their future.

Our studio was tasked with creating a new brand element to enhance MST’s image — the MST Datastream was born.

Communicating the transformation in the way data and mapping have transformed their business, this element provided the foundation for an overhaul of the corporate marketing and sales assets to align with the company’s vision for the future.

Project Scope

  • - Logo Development
  • - Brochure Design
  • - Product Datasheets
  • - App Icons
  • - Social Media Tiles & Banners
  • - Business Cards
  • - Corporate Stationery
  • - Tradeshow Stand Design
  • - Infographic Design
  • - Email Signature Template
  • - Corporate Powerpoint
  • - UX Design Guidance
Vision To be the number one choice in digital transformation for harsh industrial environments. Mission To partner with customers to empower safety and productivity solutions tailored to their industry needs. Values Values support their company vision and give MST a set of guidelines when making decisions. Safety First / Integrity Always / Customer Focused / People Imperative / Results Driven / Innovation Essential

Flexible design templates enabling streamlined inhouse & digital communications

 

We know that many clients have a need to update their communication assets in-house. Delivering a suite of brochure and comms assets as editable templates, along with a clear set of brand guidelines to help the client maintain brand integrity, we gave the client control over their internal brand-roll out.

MST’s internal comms team can manage their brand application across digital channels, presentations, product data sheets or software user manuals, getting updates out to their clients swiftly and consistently without compromising on creativity.

Insert testimonial from Nicolette
Nicolette Baker — MST Global, Marketing Manager